ANALYSIS OF MARKETING INFORMATION SYSTEMS AND CONCEPTION OF AN INTEGRATED MARKETING INFORMATION SYSTEM

Authors

  • Veselina Ivanova Nedeva

DOI:

https://doi.org/10.47839/ijc.3.2.296

Keywords:

Information Technology, Data Warehouse, OLAP, Data Mining, Integration, Database, Internet, Web

Abstract

The article presents the results of a research in the field of the marketing information technologies. The subjects of the research are the marketing information systems, mainly the information systems used in the marketing business activities of the studied companies. 25 marketing information systems were covered. Data were collected in the period 1999-2002. A study was conducted on the basis of criteria and indices preliminarily worked out as well. Analysis was made, results were obtained and a concept for the building of a marketing information system of an integrated kind was proposed.

References

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Nedeva, V. I., Internet technologies in the modern marketing information systems, Scientific works, Vol.XLIV, Issue 3, Higher Institute of Food and Flavour Industries, Plovdiv, 2000

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Published

2014-08-01

How to Cite

Nedeva, V. I. (2014). ANALYSIS OF MARKETING INFORMATION SYSTEMS AND CONCEPTION OF AN INTEGRATED MARKETING INFORMATION SYSTEM. International Journal of Computing, 3(2), 127-133. https://doi.org/10.47839/ijc.3.2.296

Issue

2004, Volume 3, Issue 2

Section

Articles

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